The home page is a very important area of your website which if effectively design, can engross the users and generate traffic into leads. The first impression is the last impression, and the homepage acts as the first impression of your website on your potential customers.
Your website’s home page should be intuitive, highly responsive, and eye-catching. There are many things to look upon, out of which the few important ones we are going to discuss in this blog.
Logo
Showing your logo on the face of your website is very significant. After all, it represents your business brand in the market. While designing the homepage of your website, make sure that it is placed under the header at the right place so that it is clearly visible to all the visitors.
Navigation
Out of lakhs and crores of websites in the World Wide Web, what makes your website stand out among the rest is the intuitive and straightforward navigation. You should add a ‘Search’ box to facilitate the user to find what they want.
The navigation area in the header is just like a roadmap to your website. The menu should contain each and everything for the visitors. Convenient and easy navigation helps in cutting down the bouncing rate.
Call to Action
The purpose of designing a website is to engross the visitor and convert them into customers. The call to action button helps you to do that. Call to Action button could be anything like if your website is a shopping destination, so you may add a button ‘Buy’ which redirects the user to the latest collection. Similarly, if it is a banking website, you may add the ‘Open Account’ button.
Basically, a CTA takes the visitors to other pages of your website where they get more information about your business or services.